Hey there! 👋

I’m a Digital Product Designer with 20+ years of experience helping teams tackle complex or unclear problems. I’ve worked across fintech, telco, retail, health, and cybersecurity, in agencies and in-house, collaborating with product, design, and engineering. I take on Senior/Lead responsibilities to align teams and unblock delivery.

Working in different environments shaped my product judgement: focus on what matters, spot issues early, and make solid trade-offs to keep things moving. I’m comfortable with code and AI, using both to build or test product ideas when it helps. I also run internal workshops and give practical talks on AI in UX and on Emotional Intelligence in design teams. My work adapts to the context: discovery, usability, flows, prototypes, or whatever the situation needs.

Outside work, I play guitar, take photos, ride my motorbike, and suffer through Atlético de Madrid games. I like fish & chips, rugby, and trying to teach Spanish to anyone who dares.

Always happy to grab a coffee☕️ or a pint🍺. 

You can reach me on LinkedIn.

¡Nos vemos!